Top 10 Social Media Management Tools

Social monitoring is also a key part of the platform, allowing you to not just track your own content but also user mentions, as well as monitor competitors and targeted hashtags. There are also dedicated Android and iOS apps available, allowing you to schedule, review, and publish content directly from your smartphone using the Fanbooster app. Also expect hire wordpress experts to be able to integrate Zoho Social with other Zoho tools, such as Zoho Workspace, Zoho Campaigns, and Zoho CRM. Use the “Top Post” icon to compare different forms of content to see which works best for each network. While the Buffer app also allows for seamless Google Analytics integration for tracking the success of your marketing campaigns.

We think Yell, Born Social, and Little Media Agency are among the best. This all-in-one platform lets you curate and schedule content, measure social ROI, run social media ads, and much more. It comes with default reports for all your accounts, or you can customise your own using data that matters to you. over 15 million people worldwide, it’s probably the biggest social media management tool available. Tweetdeck has become the essential Twitter management tool for many users of that platform. There are also search tips, shortcuts, and various settings provided to manage your monitored content. Users can post directly via the web or mobile, or browser extensions, and content suggestions are provided to help you develop more.

Top 10 Social Media Management Tools

Rafflecopter is one of the more peculiar social media management tools for events. Buffer is one of the best social media management tools for events. Another option is Audiense, a completely free tool for managing a Twitter account. Like Hootsuite and Buffer, the tool is ideally suited to scheduling content updates, but watch out! Based on the gathered parameters, the app only ascertains the best times for sharing content. Actually sharing the content, however, is carried out via a connection to Hootsuite.

Integrations like Zendesk, Mailchimp, Trello, Slack, and Asana are available for those looking to build their social media marketing campaigns. For charities looking to plan a campaign, content can be scheduled offline and then uploaded in bulk using Sendible’s scheduling functions. Timing is everything when posting engaging content on social media. It’s particularly useful for organisations working with volunteers, freelancers or outside agencies to do their social media posts for them. Hootsuite can also allow more sophisticated users to build customisable reports based on over 200 social media metrics, allowing organisations to do their own data crunching and interpretation.

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Knowing the feedback is based on trends and data, and without bias is better. Providing insight on whether or not you have a strong piece of content that has the potential to perform well is the whole package. Alternatively upload your best free social media management tools 2020 own image and apply enhancements, filters and branding with ease to be on your way to rival professionals. The Brand Grader – ever wondered how your brand sentiment compares with your competitors or other brands in your industry?

As a full-service digital marketing agency, we’re a big fan of social media and hope you will be too. Loomly allows you 15 day free trials and has the paid plans starting from $34 per month that allow one user and ten social media accounts. You can get the benefit of a 15-day free trial and choose what fits your business needs. The best thing about Buffer is how straight forward and easy to use it is. It’s one of the best established platforms for scheduling social media posts and we can see why – it’s definitely our preferred platform.


It’s a great tool for automating your social posts and comes as well in App form. As you can see from the above you have a wide choice range of social platforms right at your fingertips to choose from. You’ll find that posting directly to Instagram is a challenge for some of the other social media marketing tools due to API restrictions, but Tailwind is a verified partner. ContentCal is an excellent social media management tool for managing your online workflow. However, fret not, as there are plenty of free third-party social media monitoring tools that can make your life a lot easier. These social media tools can help you to not only save time but also assist you to monitor & track the effectiveness of your marketing campaign. What if you’re looking to supercharge your social media management?

There are so many features available to ease the social media posting process. It allows you to queue up posts and visualise when and where they’ll be posted too. Whilst the hefty price tag may not suit smaller businesses, for larger scale ones it’s ideal. Let’s consider Facebook for a moment and all the data you input into it. Marital status, age, gender, location, interests etc. – they can all be targeted by social media marketing. Which means, if your company is looking to advertise directly to men between the ages of 18-24, living in London, you can use Facebook to target them. Paid promotions mean you’re guaranteed to be seen on a specific users feed, potentially generating more traffic for your site and more business.

Best In Class Social Media Management Tool

Pinterest and Instagram are supported as well, but you’ll have to upgrade to the paid plans for that. Send direct messages to your followers based on categories you create.

Just like with Buffer, you can choose to have a basic account or pay to upgrade to a more comprehensive plan. Hootsuite is one of the most well know management tools in the game.

Work Organizer, a team collaboration tool, alleviates the complex work processes and team resources. The tools are not arranged in any particular order and they’re all great in their own unique ways. If there’s a reason you love a tool and I didn’t mention it, feel free to give it a shout in the comments section to help others understand more about that particular tool. The service allows you to collaborate using a message inbox, manage and report using analysis at dashboards and gives the opportunity for scheduling in bulk.

  • The team at Stencil boast that their social media tools are the ‘the fastest way to double your social engagement.’ It’s easy to see why.
  • There are plenty of popular apps that also integrate to Cyfe’s dashboard.
  • It is possible to split the content between up to three online profiles, including Twitter, Facebook, Google+, LinkedIn,, and Pinterest .
  • Lightful helps deal with posts, scheduling, access rights, and tone across an entire organisation.
  • These include the ability to manage and schedule posts, keep your Twitter inbox clear, to deal with a high volume of followers as well as offering a full range of analytics tools.

The paid plans cover Facebook, Pinterest, Linked In, RSS feeds, blogs and even Plurk. Find and share best free social media management tools 2020 engaging and relevant content with a couple of clicks using our content research feature.

The 9 Top Social Media Management Tools For Small

They will allow you to schedule your content from a desktop, then, when it comes time for you to publish your story, you will receive a notification via the platform’s mobile app. The content will be automatically pulled to your phone so you can quickly share the story with just a couple of clicks. This may be changing content altogether or just amending some specific terminology. For instance, one of our client’s scheduled posts contained the caption, “Laughter is infectious,” as the pandemic hit. In this case, the word ‘infectious’ suddenly became disrespectful to the circumstances and could have reflected badly on the brand if this wasn’t spotted on time. However, particularly for new or small brands, growing your social media profiles, or even just keeping them active and consistent, can be a time-consuming task. Also, it’s perfect for those who need to create case studies for reference.

Is buffer no longer free?

Buffer still has a limited free plan where you can schedule 10 posts. If you are looking for social media scheduling tool options, OneUp supports Facebook, Twitter, LinkedIn, and Google My Business.

You can even set up keyword alerts to update you on which subjects are prompting engagement. Use the data and analysis that this time-saving tool provides to plan a really effective social media campaign. The final tool to make our list is the free Likealyzer application, which provides a basic analysis of Facebook profiles. This tool is great best free social media management tools 2020 for its fuss-free approach; users only need to enter the URL into a search field in order to see the effectiveness of their content strategy and discover areas for improvement. When accessing a profile, the social media tool records, among other things, the type and length of posts, time of publishing, and likes and engagement rate.

They will often seek out a brand’s social profiles to learn more about their values and wider activities to aid their purchase decisions. Uprank is an advanced research tool that analyses and provides data on the strength of your brand’s digital marketing, including website architecture, SEO and social media. It then generates a digital marketing strategy tailored to your site in the form of comprehensive tasks. Hubspot’s Website Grader gives a full report on the strength of your marketing efforts across all of your digital channels, including social media, content and SEO. Great if you’re strapped for time and in search of immediate direction. These influencer identification tools are held in very high regard, and their analytical tools are presented in a clear, concise and easily understandable format. There have been a fair few unsubstantiated claims in the past about it being impossible to track ROI through social media marketing.

Social Oomph’s ‘self-destructing post’ functionality and ‘post-flood’ control are great features. influencer marketing and collaborate with like-minded users, this is extremely useful. You can share pins and posts and collaborate from a place of genuine mutual interest and respect. Tailwind monitors these partnerships, and the rules are clear to ensure it works as it should. The primary function of Social Searcher is its best feature – tracking conversations about your brand across multiple social channels and the web too, is invaluable.

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