Another feature reportedly in the works is replying to stories with a Gif, discovered by “app whisperer” Jane M. Wong. It’s worth keeping an eye on her Twitter if you want to be the first in the know of potential up-and-coming features. In the past, we’ve seen Instagram respond to competition by launching similar features in its own app. The most notable example occurred when Instagram launched its Stories feature, which was originally popularized by Snapchat. The Chinese-owned app TikTok has become quite the sensation, even surpassing Instagram on the app store. While still mainly popular among younger users, the swift rise of the app has probably made Instagram’s execs more than a little nervous.
- Write down all the points you want to cover, as well as how long you want to cover them.
- The top quality identified is to be fun or entertaining, followed closely by real or authentic and creative.
- The Business Account option lets you show Download Instagram APK for Android customized feeds using hashtags, tags, comments, and more.
The more specific your buyer personas are, the better you’ll succeed in creating content that appeals to your audience. If you’re unsure where to get this information, start by surveying your current customers. Email them a survey, letting them know how long it will take to fill out. Keep your questions brief, and offer multiple-choice and open-ended options. Share your company’s contact information, including website URLs, business address, phone number and email. Click “account settings.” Under the “account” menu option, you can set the page as a business account.
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To top it off, after you’ve finished broadcasting your Instagram Live video, you can post it to your Story, where it will be available for 24 hours. You can take advantage of this feature by posting a Question Sticker on your Instagram Story before hosting a live session on Instagram. Any accounts that are currently live will include the “Live” icon. Instagram Stories are displayed at the top of the feed, so they’re far more likely to catch users’ attention than regular content. Instagram Guides are a cross between Instagram carousels and blog posts and are an easy way to repurpose your best content.
It’s worth noting that most people watching reels aren’t going to read a caption, especially a long one. If you have a call to action or key point to stress in your post, make sure it’s in the audio and any text overlay on the video so the viewer does see and hear it. You can also discover reels from other accounts on the Explore page on Instagram. The top of the Explore page will show a big Reels video selected for you. As you scroll through the Explore feed, you’ll see more Reels videos interspersed as vertical videos and labeled as Reels.
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The countries with the largest Instagram audience reach were Brunei and Kazakhstan, jointly ranked first with an Instagram audience reach of 68 percent among the population. As of 2020, Instagram is still blocked in mainland China, along with most other Western social networks. If you’re marketing to people in these countries, Instagram could be an especially effective platform for both organic content and paid Instagram posts. Instagram is a photo sharing app created in October of 2010 allowing users to share photos and videos.